Aisle 52

Why do anglers always take a picture of themselves holding their catch? The answer is that, long ago,  people started doubting their fish tales. The same goes for businesses and their marketing, where customers are often dubious of the claims brands make about themselves. However, businesses have a validation tool more powerful than an angler’s snapshot: third party publicity. As well as spreading the word, publicity provides third-party validation of your business, showing you as reputable and and backing up [...]

Family travel can play a strong role in the education you offer to your children and grandchildren. Here are five ideas to consider: Reflect your values. The travel choices you make can send a strong message to your loved ones about what matters most to you. Consider the family travel bucket list as a thoughtful and deliberate reflection of your own values, hopes and dreams. So before you begin listing desired destinations, ask yourself what aspects of the world – [...]

For many, it is a world without water. Consider that more than 3.4 million people die each year from water, sanitation, and hygiene-related causes. Nearly all deaths, 99 percent, occur in the developing world – in places like Haiti. And that lack of access to clean water and sanitation kills children at a rate equivalent of a jumbo jet crashing every four hours. I can hardly fathom that of the 60 million people added to the world’s towns and cities [...]